Alaska Airlines takes aim at new startup with latest route addition

in Business/Travel

Alaska Airlines is putting up a fight on the West Coast.

On Friday, the Seattle-based carrier announced that it’ll expand service with a new route and additional frequencies to Santa Rosa, California (STS), right in the heart of wine country.

Starting July 1, Alaska will debut Burbank (BUR) to STS service on a 76-seat Embraer 175, and later this summer, on Sept. 8, the carrier will add frequencies to STS on both the Orange County (SNA) and San Diego (SAN) routes.

Altogether, this latest boost means that Alaska will serve Sonoma County from six West Coast destinations, with up to 13 peak daily departures by early fall.

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