CA: Santa Rosa made city buses free to students in July. The program appears to be a success

Dec. 25—As Santa Rosa CityBus seeks to maintain public transit during the ongoing pandemic, student passengers are giving ridership a boost after the city made travel free for students through their senior year of high school.

The program, a one-year pilot, so far seems to be a success, according to transit officials, marking a rare bright spot in a dark time for public transportation.

Overall, the bus system was at 61% of it ridership before the pandemic by the end of November, Yuri Koslen, Santa Rosa City Transit Planner, said in a Dec. 15 interview. The bright spot is that youth ridership exceeded pre-pandemic levels by roughly 20% in October and 27% in November, Koslen said.

Paid for by grants from the Bay Area Air Quality Management District’s Transportation Fund for Clean Air, Santa Rosa began one year of free bus trips for students up to the 12th grade on July 1.

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Kathleen Rhodes

Kathleen Rhodes, Founder of What's Up Santa Rosa

Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

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