Alternative Lifestyle — Despite Buzz About “Better-For-You” Beer, COVID-19 Accelerates Already Strong Double IPA Sales

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“If you called me right now and said, ‘Hey man, I want to do a collaboration,’ I’d say, ‘Okay cool, what are we doing that’s over 8% [ABV]?’”

John Gillooly, brewmaster at Drake’s Brewing Co. in San Leandro, California, isn’t speaking hypothetically. While preparing for a recent collaboration with Santa Rosa, California’s HenHouse Brewing Company, he and his counterpart at HenHouse didn’t even discuss any beer recipes under 7%. They decided on an 8.1% Double IPA they called Early Birds.

“It’s got to be something strong, that’s what people want,” Gillooly says.

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