19 March 2022
Burlington Stores (NYSE: BURL) plans to open a 31,000-square-foot Santa Rosa store this spring, part of a nationwide expansion of smaller locations.
The New Jersey-based discount clothing retailer sees this as supportable especially because of inflationary pressure on household budgets. Burlington focuses on in-season, fashion-focused merchandise, intended to be significantly below other retailers’ prices. Products include women’s ready-to-wear apparel, menswear, youth apparel, baby, beauty, footwear, accessories, home, toys, gifts and coats.
The coming Santa Rosa location will be in a shuttered Office Depot site at 1960 Santa Rosa Ave. in the Santa Rosa Marketplace power center. It would be Burlington’s third in the North Bay and 94th in California, a company spokesperson confirmed. Burlington also has stores in Rohnert Park and Vacaville.
CEO Michael O’Sullivan said on a March 3 financial-results conference call that the higher-inflation environment could be a risk to the company as lower-income consumers are stressed to pay for more-expensive food, gas and other essentials. But it also could be a “big opportunity” for Burlington, as off-price retail historically has done well in such an economic environment as consumers trade down.
“Usually in times of economic stress when consumers are under pressure, their natural and rational reaction is to focus even more heavily on finding great value,” O’Sullivan said, according to a transcript by Seeking Alpha.
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