California closed your business to stop coronavirus, but that may help you terminate your commercial lease early

This has been a terrible year if you own the kind of business governments have made unlawful for you to operate, yet your lease still obligates you to pay rent.

For many businesses, Black Friday and the period through Dec. 31 have been when the business can go from a losing year (in the “red”) to a profitable year (in the “black”). But that period will not save your business if coronavirus public policy makes it completely unable to operate (see “The List”). And with the current COVID-19 surge and the uncertainty of further government assistance, the situation may not get any better anytime soon.

However, there is a strategy that could enable you to stop the bleeding and restructure or terminate your commercial lease now.

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Kathleen Rhodes

Kathleen Rhodes, Founder of What's Up Santa Rosa

Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

What's Up Santa Rosa

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