California North Coast wine businesses lean on cash amid uncertainty

North Coast vintners and wine grape growers want more clarity about where costs and sales are headed in the months to come, according to bankers that serve the industry.

There’s a mixed bag of indicators. There are promising signs from reopened restaurants and tasting rooms from coronavirus pandemic restrictions, a big start to the rainy season after two years of drought as well as a dramatic turnaround from the grape and wine glut that loomed over the industry before the emergence of the virus.

But then there are disappointing developments such as the rise of more virulent viral strains like delta, a worsening of the labor shortage that predated the pandemic and the forecast for potentially a third year of drought.

As a result, companies have fallen back on the “cash is king” adage of recessionary corporate finance in the past 20 months, according to Rob McMillan, founder of Silicon Valley Bank’s premium wine division.

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Kathleen Rhodes

Kathleen Rhodes, Founder of What's Up Santa Rosa

Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

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