‘Cheers’ bar of Santa Rosa: Taproom survives amid wildfires, pandemic thanks to customer loyalty

2 January 2023

The list of obstacles that Peter Lopez Jr. has encountered since he opened his taproom in east Santa Rosa in May 2017 are the type of things not covered by business books for entrepreneurs.

They’re more akin to the Old Testament.

There were the historic October 2017 fires that displaced some of his customers. After a year in business, Lopez was forced into a name change from its original Confluence Taproom after an Iowa brewery with the same name raised objections. That resulted in Juncture Taproom and Lounge.

Next up came more wildfires and power outages from Pacific Gas & Electric where Lopez had to rely on friends with generators to keep the power on.

Then came COVID-19 almost three years ago, a brutal event for those businesses that rely on on-site sales.

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