Climate migration is already happening — for homeowners who can afford it

Christy Gentry and her husband have been dealing with California’s wildfires for the past four years.

In 2017, the couple evacuated their Santa Rosa home for three weeks. In 2019, they were forced to cut a trip to Hawaii short and get their animals and stuff out of their house as a fire approached.

“It was just one thing after another. It was smoke, it was the fire danger, the potential of fire danger, the potential of being evacuated,” Gentry said. “It changed the way we viewed our property.”

After so many fires, Gentry and her husband rented a home in Bend, Oregon, in August 2020 so they would have somewhere to go during the California fire season.

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Kathleen Rhodes

Kathleen Rhodes, Founder of What's Up Santa Rosa

Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

What's Up Santa Rosa

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