Your morning coffee was fair-trade, single-origin Costa Rican, roasted just-right. You know where your coffee came from – but what about your barista? They most likely commuted from Vallejo, Santa Rosa, or American Canyon. Why?
Because that’s where the housing is.
Sonoma Valley’s hospitality industry – just like our public safety, teachers, healthcare workers, and municipal employees – attracts labor into the Valley every day because there isn’t enough housing for workers. We rely on the tenuous stretches of Highways 12, 37, and 116 to bring us the people who will power the economy in the Valley, where one in six jobs are part of the hospitality industry. The city of Sonoma estimates that almost 60% of its general fund comes from hospitality activities.
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