Latina Entrepreneur’s Sonoma-Made Hot Sauce Is Spicing Up Our Summer

23 July 2020

Ricardo Ibarra

Deb Rock guarantees she has never eaten a dish without a chile pepper, much like her grandfather, who bit into a fresh jalapeño at every meal. She also believes she may be the only Latina in the United States producing her own line of hot sauce. Her brand, Sonoma Hot Sauce, has been on the local market for six years.

Rock says she grew up dreaming of having the opportunity to harvest her own food. Her parents were originally farmers from Nuevo León, Mexico. After coming to the U.S., they became a military family, and Rock spent some of her childhood at military bases in Louisiana, where the famous Tabasco sauce was created. “It was on every table,” she says.

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