North Bay business owners reveal whether it’ll be a naughty or nice shopping season

23 November 2023

Even though a national poll found 84% of small and medium retailers expect increased sales this holiday season compared to last year, North Bay businesses are not universally optimistic.

“I don’t know if retail business can ever go back to what it was,” said Hengameh Rafii, who for 35 years has owned The Holiday Shoppe in Sausalito. “Knock on wood, I may be one of the ones that is a little bit luckier than the average retail store because I’m specialized and the number of years I’ve been in business. I think those factors are beneficial, and our customer service.”

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