Santa Rosa’s La Tortilla Factory sells controlling interest in US food business

29 January 2021

A homegrown Santa Rosa maker of Mexican spices and tortillas started in a small storefront, before growing into a formidable county food processor, now plans to expand its national prowess having ceded family control to an outside investor group.

La Tortilla Factory has sold a majority stake in the company to Idaho-based Flagship Food Group, the local Mexican packaged food manufacturer said Thursday.

Founded in 1977 by Jose and Mary Tamayo, the family business grew through the decades from serving Northern California restaurants and grocery stores to become a national enterprise.

The privately owned company, known for its wide selection of tortillas and Mexican sauces, employs about 300 local workers and plans to retain all of them, company officials said. That workforce ranks La Tortilla as the second-largest food producer in Sonoma County behind Petaluma-based Amy’s Kitchen, which has about 930 workers.

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