Sonoma County barbers, hairstylists feel renewed financial pressure amid second closure

in Business/News
John Burgess / The Press Democrat

Brien Jones, owner of the Avenue Barber Shop in Santa Rosa, knew it was only a matter of time before he’d have to close shop again.

He had seen the number of coronavirus cases rising in Sonoma County in recent weeks as the state and county slowly dropped restrictions on daily life first imposed in mid-March.

His wife, who works at a local hospital, also told him about a recent email from county officials warning of skyrocketing COVID-19 transmissions and what appeared to be an impending wave of new closures locally, he added.

So on Monday, when Gov. Gavin Newsom announced Sonoma County would be one of 32 counties ordered to once again close down indoor businesses deemed nonessential, such as gyms, hair salons and malls, Jones wasn’t surprised.

“Whatever we’re doing now isn’t working. The numbers are rising,”Jones said. “I’d rather be safe than sorry.”

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