Sonoma County bus operators chart uncertain future as pandemic wears on

Picture Source: BETH SCHLANKER/ The Press Democrat

Sonoma County’s bus operators have weathered severe ridership and revenue declines amid the three-month coronavirus shutdown and now confront hard questions about how to restore service as restrictions are eased and more passengers resurface in need of a ride.

That outlook remains murky as the stay-home orders have profoundly altered work and travel patterns, with potentially long-term implications for the Bay Area’s more than two dozen public transit systems. Some are pressing forward with merger talks due to the severity of the financial crisis they face.

Their shared obstacle is no surprise; It remains unclear when ridership might return to pre-COVID levels, with operators grappling with how to convince transit users that buses are clean, safe and reliable ways to get about.

Continue Reading on Petaluma360

Kathleen Rhodes

Kathleen Rhodes, Founder of What's Up Santa Rosa

Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

What's Up Santa Rosa

Categories

See Your Business Here!

Would you like to add your business to our site? It’s FREE! Please click the button now.