Sonoma County seeks next ambulance provider, opening bids for lucrative contract

After a series of setbacks, Sonoma County has relaunched a search for its next ambulance provider, opening up bidding on what had been an exclusive and lucrative contract handling emergency medical care and transport for a large swath of the region.

The state authority that oversees emergency medical services recently signed off on the local contract requirements, allowing the county to move forward and begin accepting proposals from companies interested serving the most densely populated core of the county.

The step is a small but significant one in a long process and marks the farthest the county has come in finalizing a new deal in years.

Since 1991, the county has offered exclusive rights to an area spanning Santa Rosa, Sebastopol, Rohnert Park, Cotati and surrounding unincorporated areas, with an estimated population of at least 238,096, or nearly half the county.

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Kathleen Rhodes

Kathleen Rhodes, Founder of What's Up Santa Rosa

Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

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