Sonoma County toy stores notice ‘slight uptick’ in Barbie sales in wake of blockbuster movie release

26 July 2023

Looking for Barbie merchandise in Sonoma County? It might be harder than you think — but not just because of the nostalgic fervor that has overtaken moviegoers.

It was not immediately clear by Tuesday if the massive weekend box office success of Warner Bros.’ “Barbie” film had directly led to merchandise flying off the shelves in Sonoma County.

Some local toy stores offered anecdotal observations that suggested an uptick in sales since the movie’s debut Friday. But only a few of those handful of stores sell Barbie dolls or other Barbie-branded products, aside from the typical big-box stores.

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