15 January 2021
SANTA ROSA, Calif., Jan. 14, 2021 /PRNewswire/ — Due to the ongoing pandemic, Sonoma County winegrowers gathered around their laptops and computer screens to review the organization’s efforts last year and learn about the future direction from the Sonoma County Winegrowers’ president, Karissa Kruse, as the 30th annual Dollars and $ense Seminar and Trade Show went virtual for the first time Thursday morning. Additional speakers included Ray Isle, Executive Wine Editor from Food & Wine magazine; Glenn Proctor from Ciatti Co.; Danny Brager, Brager Beverage Alcohol Consulting; Peggy Gsell, of Nielsen and several breakout session speakers.
In recent years, this event has generated significant wine industry news and the 2021 meeting did not disappoint. Kruse used this year’s forum to announce that the organization will be establishing the nation’s first innovation accelerator for the wine industry to encourage, collaborate and assist in the development and creation of both short-term and long-term vineyard resiliency solutions.
Known as Sonoma VITS (Vineyard Innovation Through Science), this effort builds upon the reputation of Sonoma County Winegrowers as a global leader in sustainability and climate adaptation while meeting the objectives of the industry’s 100-year business plan to preserve local agriculture. Sonoma County is the nation’s first 100% certified sustainable wine region and Sonoma County Winegrowers (SCW) is the exclusive participant in the California Land Stewardship’s Climate Adaptation Certification Program which is the world’s first program of its kind for agriculture.
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