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Burlington plans to open Santa Rosa discount clothing store this spring

in Business
Burlington Stores discount clothing store is set to fill the shuttered Office Depot location in Santa Rosa Marketplace, seen here before it closed a few years ago, in spring 2022. The Santa Rosa store will be one of the new smaller-format locations the New Jersey company plans to focus growth on for “higher sales productivity” in coming years. (Keegan & Coppin Co. Inc. photo)

Burlington Stores (NYSE: BURL) plans to open a 31,000-square-foot Santa Rosa store this spring, part of a nationwide expansion of smaller locations.

The New Jersey-based discount clothing retailer sees this as supportable especially because of inflationary pressure on household budgets. Burlington focuses on in-season, fashion-focused merchandise, intended to be significantly below other retailers’ prices. Products include women’s ready-to-wear apparel, menswear, youth apparel, baby, beauty, footwear, accessories, home, toys, gifts and coats.

The coming Santa Rosa location will be in a shuttered Office Depot site at 1960 Santa Rosa Ave. in the Santa Rosa Marketplace power center. It would be Burlington’s third in the North Bay and 94th in California, a company spokesperson confirmed. Burlington also has stores in Rohnert Park and Vacaville.

CEO Michael O’Sullivan said on a March 3 financial-results conference call that the higher-inflation environment could be a risk to the company as lower-income consumers are stressed to pay for more-expensive food, gas and other essentials. But it also could be a “big opportunity” for Burlington, as off-price retail historically has done well in such an economic environment as consumers trade down.

“Usually in times of economic stress when consumers are under pressure, their natural and rational reaction is to focus even more heavily on finding great value,” O’Sullivan said, according to a transcript by Seeking Alpha.

Continue Reading on North Bay Business Journal

California bakery hiring paid ‘doughnut enthusiast’ to photograph, sample tasty treats

in Business/Employment

Calling all doughnut lovers! A California bakery known for its high-quality treats is looking to hire a “doughnut enthusiast content intern” — which includes sampling and photographing the thousands of doughnuts it makes each day.

Johnny Doughnuts, a San Francisco-based chain named one of the Food Network’s top five doughnut shops in the U.S., is on the hunt for a content creator and “social media savant.” The person will create weekly photo and video content for the shop’s Instagram and other social media accounts — as well as help brainstorm new ideas.

Continue Reading on Fox 29 News

Sonoma County’s Flamingo Resort hires new sales, catering executive

in Business/Community
Bob Geller is named area director of Sales & Catering, Flamingo Resort, Santa Rosa, in February 2022. (courtesy photo)

Bob Geller has been appointed area director of sales and catering for Flamingo Resort.

Geller will oversee all sales and catering operations at Santa Rosa hotel as well as at sister property The Sandman Hotel also in Santa Rosa. Both are part of the part of the Spoken brand by Sonoma-based hotel management company Point Group.

“We’re thrilled to welcome Bob Geller to Santa Rosa and to the Point Group family,” said Michael Palmer, general leader of Flamingo Resort. “With Bob’s extensive experience in driving revenue and sales and his passion for mentoring talent, we will continue to design meaningful experiences for leisure travelers, groups and couples heading to Santa Rosa, whether it’s for a work trip a special celebration or a relaxing getaway.”

Continue Reading on North Bay Business Journal

Vintage, furniture shops have called Santa Rosa’s Railroad Square home for decades

in Business
Whistlestop Antiques in Historic Railroad Squareon Fourth Street in Santa Rosa, Saturday, Jan. 29, 2022. (Kent Porter / The Press Democrat) 2022
Whistlestop Antiques in Historic Railroad Squareon Fourth Street in Santa Rosa, Saturday, Jan. 29, 2022. (Kent Porter / The Press Democrat) 2022

In Santa Rosa’s Historic Railroad Square, four stores have something in common besides location. Their decades in business, supported by their principles and their customer service, keep valued patrons returning year after year and bring in new clientele excited to shop even during the ongoing pandemic.

Whistlestop Antiques

Among the biggest draws attracting newcomers to the antique shop are the big display windows. The ever-changing displays are constantly refreshed by one of the dealers who aims to showcase eye-turning goods with the hopes a treasure will soon find a new home.

Whistlestop Antiques got its start in Railroad Square when rent was just 10 cents a square foot. Forty-eight years ago, Barbara and Russell Donahue rented half of a former auto repair facility for an antiques and secondhand store.

“Railroad Square was considered a colorful area in 1974,” Barbara Donahue said.

Three years later, the business was doing so well, they took on partners: Carl and Phyllis Moura, Dee and Harry Richardson, and Jim and Tillie Botz. Together the team paid off the other tenant and doubled their square footage.

Continue Reading on The Press Democrat

Northern California accountants tally up 2021 and where corporate finance is headed in 2022

in Business

Matthew Brewer: The IRS back log is created headaches for both tax preparers and clients. We have had clients receive notices, we have prepared a response and mailed it back, and the client receive second notices as the IRS has not opened the response.

It has taken upwards to one year to rectify small issues such as the IRS not extending the due date of a return due to a federally declared emergency.

Getting a hold of the IRS on the phone is close to impossible these days. It is not uncommon for an email to be sent firm wide when someone is able to get through to the IRS letting everyone know now is a good time to try.

Continue Reading on The Business Journal

Truffle Hunters Strike Gold in Geyserville

in Business

Nine years is a pretty long time to wait for your first harvest, but not if you’re a truffle grower in Sonoma County.

Last Wednesday, after pacing through his family’s Geyserville hazelnut orchards with Leo the truffle dog, Seth Angerer finally found a truffle — specifically, a 5.03-ounce Sonoma County black melanosporum.

It’s the first cultivated truffle found in Alexander Valley, according to Angerer’s father and collaborator, Fran Angerer. The family seek out the rare and valuable culinary fungus with their truffle-hunting Lagotto Romagnolo dogs, a specialized breed with a keen sense of smell and a curly-haired face so cute it’s painful.

Continue Reading on Sonoma Magazine

Oliver’s Market Wins North Coast Rotary Business Ethics Award

in Business

SONOMA COUNTY, CA — Oliver’s Market was presented with the Rotary District 5130 Ethics in Business Award for Large Business during Rotary District 5130’s inaugural Ethics in Business Awards Program held Oct. 8.

Business and non-profit organizations from Humboldt, Del Norte, Sonoma, Napa, Lake and Mendocino counties were nominated in four categories: small, medium, and large business and non-profit organizations. More than 70 nominations for the awards were submitted by members of their communities in recognition of their adherence to exceptional ethical standards in the conduct of their organizations, according to a news release.

Continue reading on Patch.

WG Edge Partners with Sonoma County Grape Growers Foundation to Create Opportunities for Women in Agriculture

in Business

With its stated goal to preserve the legacy of agriculture in Sonoma County, the Women Gaining an Edge (WG Edge), a local leadership development program aimed at strengthening the region’s agricultural workforce, announced today that it will make a grant to the Sonoma County Grape Growers Foundation to administer the program.

Continue Reading at:  Wine Industry Network

Heffernan snaps up long-standing California agency

in News

Heffernan Insurance Brokers, one of the nation’s largest full-service, independent, full-service insurance brokerage firms, has announced the acquisition of Archbold and Father Insurance Associates.

Based in Santa Rosa, Calif., Archbold and Father Insurance Associates has served customers in Petaluma and the Northern Bay Area for more than 65 years. The firm specializes in personal insurance and commercial entertainment. Jim Archbold, president of Archbold and Father, will retire from the firm after more than 45 years.

Continue Reading on Insurance Business

Santa Rosa resident helps launch Black luxury fashion brand

in Business/News
Christopher Chung / The Press Democrat
Christopher Chung / The Press Democrat

When Santa Rosa resident Andrew Akufo lost his job as executive director of the Healdsburg Center for the Arts, and found himself with a lot more time on his hands, he turned his attention to a new mission: building Black wealth.

Akufo, who was laid off as the Healdsburg nonprofit sought to survive during the coronavirus pandemic, reconnected with Toja Hodge, an artist, singer and music producer he met at his previous job leading an arts center in Hobbs, New Mexico.

Hodge, whose dream of launching a Black-owned luxury fashion brand grew into a budding business, reached out to Akufo over Instagram, and the two reconnected long distance. Akufo soon found himself in a business partnership, putting his social media, branding and marketing skills to use to promote Hodge’s Gapelii Brand.

Continue Reading on Press Democrat

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