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cannabis company

Northern California cannabis industry abuzz with beverage innovation

in Business

To get the buzz of cannabis in a faster, easier to control, more socially acceptable way, the latest focus is drinking it.

“It makes sense as an ingestion method, especially for new consumers. Smoking anything in front of people is not popular,” Aaron Silverstein, managing director and enologist with BevZero. The Santa Rosa-based company specializes in removing alcohol from beer, wine and cider.

“Traditional edibles take a few hours. With beverages, you feel the impact within 15 minutes so you can pace yourself. It mimics alcohol consumption. It’s not a huge part of the cannabis industry now, but I expect it to be significant in maybe 15 years where beverages will be 30% to 40% of all cannabis sales.”

Technology and entrepreneurship have contributed to the growing variety and availability of these drinks. But those in beverage industry complain a slew of unnecessary regulations, like what color bottle they can use, is holding them back.

Continue Reading on Sonoma Index Tribune

August Complex Fire threatens Emerald Triangle, U.S.’s largest cannabis region

in People

The largest wildfire in California history took aim at the largest cannabis-growing region in the United States on Monday.

The August Complex Fire, created when several lightning-ignited fires merged into a single conflagration, has cut a fiery swathe across five counties. So far, it’s blackened nearly 900,000 acres, more territory than the entire state of Rhode Island.

Now its westward march threatens the celebrated Emerald Triangle marijuana farming region, only a few weeks away from peak harvest time.

“There are thousands of folks that migrate into Mendocino, Humboldt and Trinity counties every year, and they are not familiar with the territory let alone a massive wildland fire knocking at their door,” said state Sen. Mike McGuire per the Santa Rosa Press Democrat. McGuire represents the North Coast.

Continue Reading on SF Gate

Sonoma dispensary license awarded to Sparc

in News
Photo by Robbi Pengelly/Index-Tribune
Photo by Robbi Pengelly/Index-Tribune

Sparc, a Santa Rosa-based cannabis company, will receive Sonoma’s lone business license to operate a storefront dispensary in the city limits.

The Sonoma City Council voted 5-0 at its Aug. 17 council meeting, held via the Zoom online platform, to award Sparc a conditional certificate for its proposed cannabis operations at 19315 Sonoma Highway, a site occupied by the recently closed El Gallo Pinto Mexican restaurant.

Under the city’s commercial cannabis ordinance passed in 2019, the city can issue only one license to operate a walk-in retail dispensary.

City officials began fielding proposals for the license in early January of this year and in June had winnowed its applicants down to two finalists: Sparc, which operates several dispensaries in San Francisco and Sonoma County; and Justice Grown, a dispensary proposed by Matanzas Alliance, a social equity group which runs dispensaries throughout several states, including California.

Continue Reading on Sonoma Index-Tribune

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