Affinity Creative Amplifies Women’s Empowerment Message for The Cycles Gladiator Wine Brand
MARE ISLAND, Calif., July 19, 2021 /PRNewswire/ — Wine Hooligans, a beverage company focused on relentlessly solving puzzles together in Santa Rosa, CA, recently appointed Affinity Creative Group to design and develop a new digital style and website for Cycles Gladiator Wine.
Inspired by women’s empowerment, Cycles Gladiator derives its name from the Gladiator Company, a 19th-century bicycle manufacturer based in Le Pré-Saint-Gervais, France. To honor the spirit of the brand’s figurehead, the iconic woman flying on her bicycle, Cycle’s leadership wanted to update the brand’s website design and user experience to mirror the company’s influential wine label and support women’s equality.
“With the help of Affinity Creative Group, the Cycles Gladiator brand celebrates a contemporary wine culture that is uncontrived and genuine. We believe in women taking back their agency and reveling in that empowerment, and we’re thrilled to finally make that a priority throughout the entire Cycle’s brand image.” – Adam LaZarre, Founding Winemaker of Cycles Gladiator & Director of Winemaking for Wine Hooligans.
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