‘The Big Melt’ Has Begun in California

It finally feels like spring in California, always a half-full kind of season. Earth Day celebrations this weekend saw temperatures in the 80s in some parts of the state. After the driest three years on record, the storms that hammered the state all winter have effectively banished the drought and left reservoirs brimming. A wildflower “super bloom” is running rampant, as my flower-loving colleague Jill Cowan reported recently.

On the half-empty side, though, a hard reckoning is coming. Financial losses from the storms are expected to add up into the many billions of dollars, and that’s not even counting a bumper crop of potholes on the state’s streets, roads and freeways.

Continue Reading on the New York Times

Kathleen Rhodes

Kathleen Rhodes, Founder of What's Up Santa Rosa

Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

What's Up Santa Rosa

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