Do you feel like you’ve been seeing black trucker hats emblazoned with patches that name-check small-town California everywhere you look? Well, it’s because you have.
Luke Fraser, the founder of Bart Bridge and the man responsible for the ubiquitous embroidered patch caps, says people are always telling him they see his hats all over the place. “It’s one of those things I keep hearing,” Fraser said. “And I don’t know what to make of it.”
Part of the hats’ charm is that they give people a way to show allegiance to smaller towns and the local lore they grew up with—it’s far more specific than wearing a Dodgers or Giants cap, according to Fraser.
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