What’s Driving Relentless Storms Against the West Coast?

Due to two catastrophic anomalies occurring at the same time over the West Coast, two terms, “atmospheric river,” and “bomb cyclones” will be forever remembered as the cause of record amounts of rain, flash flooding, and mudslides this year as a near continuous storm lasting from Dec. 31 to Jan. 9 occurred throughout the region. 

Breaking a years-long dried streak, the 2022-2023 winter season brought in unseasonably wet conditions as multiple atmospheric rivers, frontal systems, and a “bomb cyclone” inundated the entire coastline, resulting in heavy rainfall that saturated much of California, and caused localized riverine and flash flooding, causing mudslides in the process.

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Kathleen Rhodes

Kathleen Rhodes, Founder of What's Up Santa Rosa

Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

What's Up Santa Rosa

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