Why a Santa Rosa radio station is making waves

3 July 2023

KSRO’s move earlier this month to replace the 3-to-6 p.m. weekday time slot held for 15 years by local broadcaster Steve Jaxon with a conservative talk show was a decision made from economic necessity, according to station ownership.

“We were losing between $200,000 and $250,000 a year by running (Jaxon’s) show,” said Michael O’Shea, president and general manager of Amaturo Sonoma Media Group, parent company to KSRO. Additionally, the station is still recovering from the pandemic, which caused the media industry at large to lose advertising dollars while the world was shut down.

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