Alaska Airlines takes aim at new startup with latest route addition

Alaska Airlines is putting up a fight on the West Coast.

On Friday, the Seattle-based carrier announced that it’ll expand service with a new route and additional frequencies to Santa Rosa, California (STS), right in the heart of wine country.

Starting July 1, Alaska will debut Burbank (BUR) to STS service on a 76-seat Embraer 175, and later this summer, on Sept. 8, the carrier will add frequencies to STS on both the Orange County (SNA) and San Diego (SAN) routes.

Altogether, this latest boost means that Alaska will serve Sonoma County from six West Coast destinations, with up to 13 peak daily departures by early fall.

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Kathleen Rhodes

Kathleen Rhodes, Founder of What's Up Santa Rosa

Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

What's Up Santa Rosa

  • kathleen@appymarketing.com
  • (707) 508-4590
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