Sonoma County Go Local announced June 1 it’s extending another round of coronavirus pandemic relief, granting businesses matching funds for advertising.
“There are a lot of businesses now holding back from advertising because of financial constraints, but they need to promote,” said Janeen Murray of Go Local, a Sonoma County business advocacy group.
The timing is important, since the U.S. Small Business Administration also reported recently that it is closing the Paycheck Protection Program. PPP funding has propped up small businesses across the nation with nearly $800 billion in economic relief designed to allow them to keep their payrolls afloat. More than 8 million jobs were saved in the program, the SBA claimed.
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