$6,000 a week: Demand for nurses amid COVID surge has hospitals bracing for staffing shortages

In the beginning of the coronavirus pandemic, it was unceasing demand for masks, face shields and other protective gear for health care workers that strained the system. Now, as the deadly virus spreads out of control across the entire country, the dominant concern is over a shortage of medical workers themselves.

Already, traveling nurse companies are seeing a record number of job openings — and skyrocketing pay rates — as hospitals scramble to staff up to meet the need brought on by soaring COVID-hospitalization rates. Medical systems, such as UCSF, that once dispatched their nurses and doctors to hotspots such as New York City are now refusing to part with their staff, mindful that they, too, may need all hands on deck. And the pleas from public health officials to stay home over the Thanksgiving holiday weekend are becoming increasingly urgent, with social distancing and masking being the primary way to prevent hospitals from filling up in the absence of a vaccine.

In the last several days, California has recorded more cases than ever — topping 20,000 new cases on Monday alone. Across the U.S., more than 178,000 new cases and 2,200 deaths were recorded Tuesday. More than 88,000 people are in the hospital with the coronavirus this Thanksgiving, including nearly 700 in the Bay Area — the most since August.

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Kathleen Rhodes

Kathleen Rhodes, Founder of What's Up Santa Rosa

Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

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