California Wine Country wine trade groups back farmworker COVID-19 vaccinations

A cooperative effort involving Sonoma County Winegrowers, Sonoma County Vintners, Sonoma County Farm Bureau, local community health centers including the West County Health Center, the Sonoma Valley Health Center, the Alliance Medical Center, Alexander Valley Health Care, and the Sonoma County Medical Association has resulted in to get thousands of COVID-19 vaccination doses to these agricultural and production workers throughout the region, the groups announced.

They stated that multiple vaccination sites are utilized through this collaboration in the county. The agricultural organizations coordinate weekly and, sometimes, daily with the community health centers to determine how many vaccines will be available that week and at what location. With that information, the agricultural organizations work with their ag and production partners to schedule appointments to ensure the greatest number of essential workers are vaccinated each day.

In addition to organizing the vaccine rollout for essential ag workers, the Sonoma County Vintners Foundation donated Apple iPad tablets and funding to each of the participating Community Health Centers to provide much needed technology for coordinating the logistics of vaccine program. The Sonoma County Grape Growers Foundation also donated funding.

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Kathleen Rhodes

Kathleen Rhodes, Founder of What's Up Santa Rosa

Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

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