Northern California farmers turn to ‘regenerative agriculture’ for conserving water, growing healthy crops

Sonoma County organic farmer Bob Cannard  has the dirt on what’s killing the Earth and refuses to bury his head in the sand about it.

He’s part of a growing movement of farmers, vineyard tenders and conservationists who care for the soil as much as the crops.

The outspoken crop whisperer of sorts studies the leaves, sprouts and buds of his herbs, vegetables and fruits on his 40-acre Green String Farm in Petaluma like a microbiologist examines specimens.

“We, (as a society, wrongly) think we need pesticides on everything, perpetuating the concept that there are pests. It’s a genetic perversion,” he told the Business Journal  in early March.

The conventional agricultural system, as he describes it, rewards herbicide and pesticide use to the detriment of many living species like the monarch butterflies that used to blanket the meadows of milkweed and other pollinator-friendly plants. Now they’re near extinction — at last count, down to under 2,000.

Continue Reading on Sonoma News

Kathleen Rhodes

Kathleen Rhodes, Founder of What's Up Santa Rosa

Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

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