Fire season, meet drought season. This is the new normal.

In the past couple of years, society has locked on to the term “new normal.” We hear it daily in our conversations with others, on the evening news and on social media. Pick most any subject that has changed in the past several years and someone will mention the “new normal.”

When discussing fire season, we in Sonoma County are all too familiar with the new normal when it comes large scale vegetation fires. Since the Tubbs Fire in 2017, Sonoma County has experienced more than its fair share of catastrophic fires. The current drought situation in California is certainly alarming and the affect it has had on our vegetation around the state is of significant importance. Is this a new phenomenon for our county? It depends on who you talk to or what scientific data you read. Is it normal? Currently, yes, it is? But is that to say it won’t change at some point in our lifetime? Scientific data says it will.

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Kathleen Rhodes

Kathleen Rhodes, Founder of What's Up Santa Rosa

Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

What's Up Santa Rosa

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