How A Blistering Housing Market Could Be Making Wildfires Even More Dangerous

Plumes of smoke waft through California. Popular vacation spots have become evacuation zones. Neighborhoods are burning to the ground. As the climate changes and rainy days become even fewer and further between, the state is being forced to reckon with a demonic new season sandwiched between Summer and Fall: Fire season, the time of year you wear an N95 mask for reasons other than just a pandemic, and the smoky skies can make it feel like armageddon.

Yet, even in the areas at the highest risk for wildfires, property values seem almost impervious to the fiery destruction. Despite battling catastrophic annual fires, Napa County has seen its median home price rise almost 42 percent over the last five years, according to data from real estate company Redfin. Nearby Sonoma County, another high-risk area for wildfires, has seen its median home price rise more than 40 percent. And, nestled next to Lake Tahoe, El Dorado County, which has battled the Caldor Fire in recent weeks, has seen its median home price rise almost 60 percent over the last five years.

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Kathleen Rhodes

Kathleen Rhodes, Founder of What's Up Santa Rosa

Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

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