Sonoma County child care advocates eye new local sales tax measure

Teacher Alondra Ortega, second from right, comforts Leonardo Ramirez, 4, while the other students seek safety on a table while playing Òhot lavaÓ at the North Bay ChildrenÕs Center in Healdsburg on Tuesday, March 8, 2022. (Photo by John Burgess/The Press Democrat

Years of wildfires, floods and the COVID-19 pandemic have raised the obstacles facing Sonoma County’s dwindling child care providers, but a new political coalition is aiming to boost the shorthanded network via a new tax measure.

Our Kids Our Future, a Santa Rosa-based campaign that formed in July 2021, is leading a push to put a quarter-cent, countywide sales tax on the ballot in November.

Revenue from the tax, which the group projects to be $22 million annually, will go towards easing access to child care and child health care, both critical issues well before the pandemic.

“The need is pretty universal, it doesn’t matter if you have kids or not,” said Ananda Sweet, Our Kids Our Future’s board president. “Even if you can afford child care, child care is still really hard to find, there’s an access issue.”

The county has 490 operating child care facilities, down 21% from before the pandemic. It has lost 52% of available child care slots, however, since March 2020, according to Melanie Dodson, executive director at the Community Child Care Council of Sonoma County (4Cs), a nonprofit that offers early childhood services for families and tracks local industry data.

Continue Reading on The Press Democrat

Kathleen Rhodes

Kathleen Rhodes, Founder of What's Up Santa Rosa

Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

What's Up Santa Rosa

Categories

See Your Business Here!

Would you like to add your business to our site? It’s FREE! Please click the button now.