How rare rose preservationists save some flowers from extinction

When you think of roses, you may not think of them as rare. You can easily find commercially grown roses at your local florist or even at the grocery store.

But when it comes to unique heritage roses, there is a world of collectors and preservationists working hard to keep them alive amid numerous challenges including commercial trends, disease, pests and climate change.

Last weekend, a group of collectors gathered in Southern California to bid on some of the rarest roses in the United States. Many roses on the auction block are no longer available commercially — some were being offered for the first time in the US.

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Kathleen Rhodes

Kathleen Rhodes, Founder of What's Up Santa Rosa

Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

What's Up Santa Rosa

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