Volunteers take to streets to count Sonoma County’s homeless population

A small army of over 150 volunteers, outreach workers and paid guides fanned out over Sonoma County in the pre-dawn hours of Friday looking to count the region’s homeless population.

Participants helping with the effort reported to deployment sites in Guerneville, Healdsburg, Petaluma, Santa Rosa and Sonoma. Of critical importance to the success of the entire enterprise: coffee was served at each.

Employing “blitz and survey” tactics – conducting a census by a large team over a very short period of time – small teams proceeded to their designated areas. The squads were comprised of volunteers, outreach workers, program staff and “lived experience guides,” as the research firm referred to members who’d previously been homeless.

The expertise of those guides is critical in locating as many homeless people as possible. Their participation also gives volunteers an opportunity to get to know them, and hear their stories, over the five hours they’re together.

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Kathleen Rhodes

Kathleen Rhodes, Founder of What's Up Santa Rosa

Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

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