Californians eager for sunnier days after relentless winter

Californians are tired. Tired of the rain, tired of the snow, tired of stormy weather and the cold, relentlessly gray skies that have clouded the Golden State nearly nonstop since late December.

With spring now underway, the state’s 39 million residents are hopeful for sunnier days ahead. But this week’s atmospheric river — the 12th such storm here since late December — had other plans.

The powerful systems dump huge amounts of rain and snow as they bring massive plumes of Pacific moisture into California. They have already wreaked havoc across the state, with a death toll rising as communities dig out and floodwaters recede. High winds toppled trees, snowfall stranded mountain communities and storm surges inundated coastal towns with no end in sight.

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Kathleen Rhodes

Kathleen Rhodes, Founder of What's Up Santa Rosa

Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

What's Up Santa Rosa

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