Benefield: Windsor woman, 94, working to protect seniors from scams

Elizabeth Gaona was not fooled.

The 94-year-old retired critical care nurse didn’t believe for a minute that the check for more than $10,000 written to her from “Swiss Lotto” was real. Nor did she believe that, per the letter that accompanied the check, she would be receiving $1.6 million more.

“It’s disgusting,” she said. “I recognized it as a scam right away.”

But others are not so lucky.

Elder fraud in the U.S. increased 84% from 2021 to 2022, according to the FBI.

The same report found that monetary losses from those schemes went up more than 300% year over year, topping more than $3.1 billion.

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Kathleen Rhodes

Kathleen Rhodes, Founder of What's Up Santa Rosa

Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

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