These Sonoma County small businesses make it big, closing out year strong

Griselda Mata is quite familiar with what it takes to put food on the table these days.

The Sonoma entrepreneur, who founded the Farms to Table Corp. watermelon import business, began by distributing the melons through her produce company that launched in 2019.

Since then, the operation supplying these summer staples year round to markets in California and Texas has grown 40% yearly. In 2020 the company had $500,000 in gross sales. Mata expects to close out 2023 with $3 million.

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Kathleen Rhodes

Kathleen Rhodes, Founder of What's Up Santa Rosa

Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

What's Up Santa Rosa

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