Alternative Lifestyle — Despite Buzz About “Better-For-You” Beer, COVID-19 Accelerates Already Strong Double IPA Sales

“If you called me right now and said, ‘Hey man, I want to do a collaboration,’ I’d say, ‘Okay cool, what are we doing that’s over 8% [ABV]?’”

John Gillooly, brewmaster at Drake’s Brewing Co. in San Leandro, California, isn’t speaking hypothetically. While preparing for a recent collaboration with Santa Rosa, California’s HenHouse Brewing Company, he and his counterpart at HenHouse didn’t even discuss any beer recipes under 7%. They decided on an 8.1% Double IPA they called Early Birds.

“It’s got to be something strong, that’s what people want,” Gillooly says.

Continue Reading on Good Beer Hunting

Kathleen Rhodes

Kathleen Rhodes, Founder of What's Up Santa Rosa

Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

What's Up Santa Rosa

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