Over the years, Mendocino Avenue in downtown Santa Rosa has had its periods of empty storefronts and business closures. But this weekend it celebrates new life with the sound of laughter and the grand opening of the Barrel Proof Lounge comedy club.
“The response to this project has been motivational for me,” said Casey Williams, a longtime local comedy show producer and owner of the new club. “Everybody has been so supportive of the idea. It seems like Santa Rosa wants this.“
The venue at 501 Mendocino Ave., the former site of the 3 Disciples taproom, stages its grand opening Friday, following a quiet opening last weekend. And that’s just the beginning.
“We’ll start with comedy every Wednesday and Friday. Then we’ll do Thursday music nights and music all day Sundays,” Williams said.
This is not Williams’ first foray into the entertainment business. He is the founder and owner of Barrel Proof Comedy, which has produced comedy shows all over Sonoma County for the past decade.
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