The holiday shopping season is in full swing as consumers continue their race to the register while combating inflation and rising prices on such daily items as groceries.
Small businesses in Sonoma County contacted by The Press Democrat are seeing mixed results when it comes to sales this holiday season, with some enjoying similar year-over-year turnouts while others are seeing a significant lack in customers.
A National Retail Federation, the nation’s most prominent trade organization for stores and boutiques, found that consumers want to shop in person again and are likely hitting the brick-and-mortar stores more than purchasing online.
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