Latina Entrepreneur’s Sonoma-Made Hot Sauce Is Spicing Up Our Summer

Ricardo Ibarra

Deb Rock guarantees she has never eaten a dish without a chile pepper, much like her grandfather, who bit into a fresh jalapeño at every meal. She also believes she may be the only Latina in the United States producing her own line of hot sauce. Her brand, Sonoma Hot Sauce, has been on the local market for six years.

Rock says she grew up dreaming of having the opportunity to harvest her own food. Her parents were originally farmers from Nuevo León, Mexico. After coming to the U.S., they became a military family, and Rock spent some of her childhood at military bases in Louisiana, where the famous Tabasco sauce was created. “It was on every table,” she says.

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Kathleen Rhodes

Kathleen Rhodes, Founder of What's Up Santa Rosa

Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

What's Up Santa Rosa

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