Santa Rosa resident helps launch Black luxury fashion brand

Christopher Chung / The Press Democrat

When Santa Rosa resident Andrew Akufo lost his job as executive director of the Healdsburg Center for the Arts, and found himself with a lot more time on his hands, he turned his attention to a new mission: building Black wealth.

Akufo, who was laid off as the Healdsburg nonprofit sought to survive during the coronavirus pandemic, reconnected with Toja Hodge, an artist, singer and music producer he met at his previous job leading an arts center in Hobbs, New Mexico.

Hodge, whose dream of launching a Black-owned luxury fashion brand grew into a budding business, reached out to Akufo over Instagram, and the two reconnected long distance. Akufo soon found himself in a business partnership, putting his social media, branding and marketing skills to use to promote Hodge’s Gapelii Brand.

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Kathleen Rhodes

Kathleen Rhodes, Founder of What's Up Santa Rosa

Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

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