Santa Rosa’s La Tortilla Factory sells controlling interest in US food business

A homegrown Santa Rosa maker of Mexican spices and tortillas started in a small storefront, before growing into a formidable county food processor, now plans to expand its national prowess having ceded family control to an outside investor group.

La Tortilla Factory has sold a majority stake in the company to Idaho-based Flagship Food Group, the local Mexican packaged food manufacturer said Thursday.

Founded in 1977 by Jose and Mary Tamayo, the family business grew through the decades from serving Northern California restaurants and grocery stores to become a national enterprise.

The privately owned company, known for its wide selection of tortillas and Mexican sauces, employs about 300 local workers and plans to retain all of them, company officials said. That workforce ranks La Tortilla as the second-largest food producer in Sonoma County behind Petaluma-based Amy’s Kitchen, which has about 930 workers.

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Kathleen Rhodes

Kathleen Rhodes, Founder of What's Up Santa Rosa

Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

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