Sonoma County barbers, hairstylists feel renewed financial pressure amid second closure

John Burgess / The Press Democrat

Brien Jones, owner of the Avenue Barber Shop in Santa Rosa, knew it was only a matter of time before he’d have to close shop again.

He had seen the number of coronavirus cases rising in Sonoma County in recent weeks as the state and county slowly dropped restrictions on daily life first imposed in mid-March.

His wife, who works at a local hospital, also told him about a recent email from county officials warning of skyrocketing COVID-19 transmissions and what appeared to be an impending wave of new closures locally, he added.

So on Monday, when Gov. Gavin Newsom announced Sonoma County would be one of 32 counties ordered to once again close down indoor businesses deemed nonessential, such as gyms, hair salons and malls, Jones wasn’t surprised.

“Whatever we’re doing now isn’t working. The numbers are rising,”Jones said. “I’d rather be safe than sorry.”

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Kathleen Rhodes, Founder of What's Up Santa Rosa

Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

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