Sonoma County steps back from Curative virus testing that drew FDA concerns

Sonoma County’s health department has ended a brief partnership with a coronavirus testing company that last week drew a U.S. Food and Drug Administration warning over the risks of false negative results that have led other public entities to stop using the test.

County public health officials said Monday they walked away from a pilot community testing program with Southern California-based Curative, because the for-profit company’s screening strategy did not mesh well with local outreach efforts in communities here that have been hit hard by the virus.

“It was an experiment, and the experiment failed because their model is different than the way that we operate at testing sites in terms of trying to provide outreach and education,” D’Arcy Richardson, director of nursing in the county’s public health division, said during a media briefing.
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Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

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