Sonoma County toy stores notice ‘slight uptick’ in Barbie sales in wake of blockbuster movie release

Looking for Barbie merchandise in Sonoma County? It might be harder than you think — but not just because of the nostalgic fervor that has overtaken moviegoers.

It was not immediately clear by Tuesday if the massive weekend box office success of Warner Bros.’ “Barbie” film had directly led to merchandise flying off the shelves in Sonoma County.

Some local toy stores offered anecdotal observations that suggested an uptick in sales since the movie’s debut Friday. But only a few of those handful of stores sell Barbie dolls or other Barbie-branded products, aside from the typical big-box stores.

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Kathleen Rhodes

Kathleen Rhodes, Founder of What's Up Santa Rosa

Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

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