Sonoma County, tagged with a reputation for the roughest roads in the Bay Area, is winning plaudits from former critics for spending $60 million to resurface scores of rural roads and build facilities intended to enhance public safety while creating thousands of jobs.

Pavement on more than 43 miles of major and minor roads throughout the county will be repaired or replaced in 2022 and 2023 at a cost of nearly $40 million as the county continues pouring discretionary dollars into improvements for the nearly 1,400-mile road network.

A companion program will apply $20 million in PG&E wildfire claims settlement funds to 28 projects that include rebuilding roads, replacing retaining walls on roads needed for emergency evacuation and taking the first step toward a long-awaited permanent bridge over the Russian River at Asti.

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Kathleen Rhodes

Kathleen Rhodes, Founder of What's Up Santa Rosa

Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

What's Up Santa Rosa

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