Counting the hidden costs of North Bay, California wildfires on businesses, residents

Wildfires are burning a hole in California’s wallet — and not just state government’s.

With no place in California immune to the increasing, raging infernos that barrel over communities, fires touch industry and peoples’ pocketbooks in dozens of ways, from insurance and tourism losses to home hardening and fire prevention costs.

First, there’s the obvious. Fire suppression costs for the state thus far this fiscal year have reached $1.3 billion in the 2021 fiscal year, the California Department of Forestry and Fire Protection reported this week. That’s more than $30 for every resident in the state.

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Kathleen Rhodes

Kathleen Rhodes, Founder of What's Up Santa Rosa

Kathleen Rhodes is the founder and CEO of Appy Marketing, a digital marketing agency that specializes in helping small businesses and startups grow their online presence. With over 15 years of experience in the industry, Kathleen has a proven track record of delivering successful marketing campaigns that drive results. Her passion for technology and innovation has led her to develop cutting-edge strategies that leverage the latest digital tools and platforms. Kathleen is known for her strategic thinking, creative problem-solving, and unwavering commitment to her clients’ success. Under her leadership, Appy Marketing has become a trusted partner for businesses looking to thrive in the digital age.

What's Up Santa Rosa

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