SANTA ROSA, Calif. (KGO) — As California continues to reopen its economy, state officials are now implementing ‘the equity metric’ in order to bring down COVID-19 rates in disadvantaged communities, hardest hit by the pandemic.
Sonoma County is the only Bay Area County still in the most restrictive purple tier, and on Tuesday, the county failed the equity metric.
County and community leaders are strategizing about how to help the Latino community, and in turn all of Sonoma County, decrease COVID cases.
KBBF radio in Santa Rosa is on the frontline of the fight. The station, 89.1FM, was the first public bilingual radio station in the country at its founding in 1973. KBBF is volunteer and donation-based, and yet it’s responsible for giving critical information to Sonoma County’s Latino community, which accounts for 54% of the county’s COVID cases.
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